Krabby Patty Meal
To celebrate SpongeBob’s 25th year anniversary, Wendy’s collaborated with them to create The Krabby Patty Meal and Pineapple Under the Sea Frosty.
In-Restaurant Merchandising
& Digital Ads
Working with Creative Directors Jon Nicolson and Nathan Orensten, we created an overall campaign that incorporated the colorful and illustrative world of Bikini Bottom with snippets of our above-the-ocean world, and elements of the 25th anniversary lockup and other Paramount graphics.
Food Illustrations
We didn’t use any food imagery for this collab, as we wanted to keep the style and look of everything within the world of SpongeBob’s Bikini Bottom. I digitally painted all of the food for POP tactics and even when ordering on the Wendy’s App. All illustrations were created in Adobe Photoshop.
Crew Swag
To get the crew excited for this meal launch, we were tasked with creating some exclusive items. I illustrated SpongeBob’s face for this tumbler and bucket hat.