Working on Wendy’s Frosty Frights characters for another year was a delight. With direction from Creative Directors Jon Nicolson and Nathen Orensten, and the team at toy company Strottman, I helped to concept and illustrate a new batch of characters and typography, toy packaging, interior trading cards, Wendy’s annual Boo! Book fundraising coupon, and accompanying print and digital collateral.
The illustrations used on the trading cards and toy packaging was also used for the Boo! Book coupon book and merchandising tactics, such as the donation canister toppers, grounds signs, door decals and digital menu board ordering screens.
Along with the regular toys and cards, each toy had a varient version that was black-light reactive and came with unique trading cards that I illustrated in vector format. The trading cards were screen printed with florescent inks that glow in black light.
This year’s characters were inspired by classic Halloween monster movies like The Mummy, Creature from the Black Lagoon, The Blob, and The Fog. All the illustration and concept sketches were created in Photoshop and Illustrator.
